Class recorded May 30, 2023

Learn about government contracts, which can be a great source of steady revenue for small businesses. Officials from local and state agencies will present information on how to locate public solicitations, certification requirements, the bidding process, and how contracts are awarded.

Class covers:

• Finding and responding to public solicitations
• Understanding government contracts
• State and local contracts vs. federal contracts, and the different requirements for each
• Business development and government contracting opportunities and resources in L.A. City and County

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Class recorded May 9, 2023

Every business decision must be made with an eye toward the bottom line. Learn to accurately assess your business’ financial outlook and plan for the future by understanding the basics of business accounting and finance.

Class covers:

• How to apply the fundamentals of financial modeling to set realistic, achievable goals
• How to apply basic accounting concepts to ensure an accurate financial snapshot of your business
• How to use key financial statements like income, balance sheet, and cash flow
• Apply what you learn to real-life “case studies” of businesses in different financial situations
• Pros and cons of different accounting software available to small businesses

Course Materials: If you would like to receive a copy of the course materials for any of the classes, including any PowerPoint used, please register at the Register Now! button for the class, provided below.

Video Recordings: We recognize that not everyone can attend in person classes, so even if you can't make it in, please watch any of these recordings and remember that we are still here to help! Call us at (213) 785-2513, email This email address is being protected from spambots. You need JavaScript enabled to view it., or chat with us online to get help finding information and resources on any legal (or not-quite-legal) question. Access to the video recordings is free.

Dated Material: Please note that the law changes. The original recording date for each class is provided on the display page. To be certain that you receive up-to-date information, please attend the in-person class, or contact us for help researching or updating your specific legal issue.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Class recorded November 17, 2020.

Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

Class covers:

• Defining and protecting your brand
• The different marketing channels available, and the strengths and weaknesses of each
• How to integrate branding and marketing across multiple channels and platforms
• Basing your marketing initiatives on research and data
• Approach to marketing on a budget

Presented by Erin Kapczynski:
Erin Kapczynski has built her career as a marketing executive in media, technology and advertising. Currently serving as consultant and advisor to leading Silicon Beach startups and mid-stage businesses in adtech, Erin is helping to grow the next wave of unicorns. She has helped the likes of Demand Media (now LeafGroup), MomentFeed, System1, Ranker and Greenfly tell their stories and get new customers.

Erin's passion for marketing centers on looking at how a business can transform and grow, leveraging data and user experience, while building customer trust. Erin helps clients plan and execute customer acquisition, content creation, and branding—often tying these pieces together to generate growth.

Coming into the role via acquisition, Erin was formerly VP of Marketing for the media and technology platform Purch, where she oversaw all global consumer and corporate marketing that grew audiences and accelerated ad sales and lead-gen deals for partners to well over $100M in annual revenue.

Prior to Purch, Erin served as VP of Marketing at Panache, an early mover and market-leading digital video adtech business that was acquired by WPP. She also held senior-level marketing positions at Herbalife's HQ and Move.

True to Erin's borderline obsessive love of all things digital media, she has served as Interactive Emmy Awards judge, IAB MIXX Awards judge, and continues mentoring individuals and tech start-ups in the L.A.-area, as well as guest lecturing at the city's premier universities, including UCLA.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.

Class recorded November 24, 2020

International markets can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning importers and exporters and the nuts and bolts of starting your own import or export business.

Class covers:

• Is international trade right for me?
• Export opportunities vs. import opportunities
• The Trade Connect program for exporters
• Key tips for reducing risk
• Export Research Tools

Presented by: Elizabeth Glynn with the support of Port of Los Angeles Trade Connect:

Elizabeth Glynn facilitates ExporTech™ programs throughout Southern California for CMTC, an affiliate of the NIST Manufacturing Extension Partnership, which supports small- and medium-sized manufacturers to enhance their operational and business capabilities. ExporTech™ is a corporate management system that provides manufacturing executives and business owners with strategic focus and a structured process through which they create and implement actionable export plans that result in increased sales growth in global markets. To date, 50+ Executive Teams have completed ExporTech™ programs. Most are implementing their export plans and expanding sales in global markets. Six manufacturers have received export awards recognizing their export expansion efforts.

A global operations and business development professional, Glynn has worked with companies in export operations, compliance, trade finance, and global logistics with the objective of accelerating companies' investment in exporting and maximizing their competitive advantage in global markets.

Initially having worked in global logistics and sales, Glynn transitioned from global transportation to managing the export operations for a company. Glynn streamlined the global logistics infrastructure; managed export, import, and foreign-based transactions; facilitated multi-country shipments, free trade zone projects; and negotiated letters of credit. She achieved seamless in-transit logistics movement of third country shipments; and, secured resolution of a six-figure transshipment cargo insurance claim. Glynn has interfaced with a diverse range of companies that includes working with program units at Raytheon Space & Communications to provide export training and facilitate global delivery of communication systems to establishing export operations for a medical device manufacturer.

Since 1998 Glynn has taught courses in global business management, leadership, and ethics at the University of La Verne (M.B.A. program), and a number of global trade courses at UCLA Extension including global logistics and fundamentals of international trade. She has developed and presented customized programs at UCLA Extension and UC Riverside. Glynn holds a Master of International Management (M.I.M.) degree from the Thunderbird School of Global Management and a Bachelor of Arts (B.A.) degree in Linguistics from UC Irvine.

Registration fees: FREE - sponsored by the Friends of the Los Angeles County Law Library through the generous support of Pacific Western Bank.

No legal advice:
LA Law Library does not provide legal advice. LA Law Library provides legal resources and assistance with legal research as an educational service. The Law Library is pleased to offer our patrons the opportunity to obtain assistance from third party legal service providers at this and other events within the Library. However, the Library does not control and is not responsible for the content or scope of any assistance given by those providers.