Effectively communicating the value of your product or service is essential to your business success. Learn how to attract and retain your customer base through creative branding, channel marketing, and smart promotion.

New and growing businesses must enter into a variety of contracts, with landlords, suppliers, and clients, to name a few. Learn how to read common “boilerplate” contractual language and negotiate contractual terms to your advantage.

As a business owner, you try to do things that set you apart from the competition. Usually, you do not want the competition to know your important business information, and you don't want them to profit from your creative expressions and original works. In this class, learn how to protect the information and work that gives your business an edge.

Many successful businesses develop important assets that are "intangible," including trademarks identifying your products (or services) in the flow of commerce, and patents to protect scientific inventions. Learn how to protect such assets and ensure your company's continued success.

Exporting can be a great untapped source of revenue for Los Angeles area businesses. Learn about the resources available to beginning exporters and the nuts and bolts of starting your own export business.